Here are the Top 10 Souvenirs to Buy in Switzerland, perfect for taking home a slice of Swiss heritage, craftsmanship, and culinary excellence:
Top 10 Must-Buy Souvenirs in Switzerland
1. Swiss Chocolate
World-famous for a reason! Don’t miss brands like Lindt, Toblerone, Sprüngli, and Läderach. Available at airports, boutiques, and supermarkets—some even offer chocolate-making workshops.
2. Swiss Watches
Switzerland is the global capital of watchmaking. Brands range from luxurious Rolex, Omega, and Tag Heuer to more affordable Swatch and Tissot—all make excellent, long-lasting gifts.
3. Swiss Army Knife
A functional, iconic souvenir made by Victorinox or Wenger. Many shops offer personalized engraving—great for both travelers and collectors.
4. Cowbells (Treicheln)
A charming Alpine symbol, cowbells come in various sizes and are often beautifully decorated. Great for rustic home décor or gifts with a folk touch.
5. Fondue & Raclette Sets
Bring home the flavors of Switzerland with a traditional cheese fondue pot or raclette grill, often sold with Swiss cheese and spice kits.
6. Heidi Books & Toys
Based on the beloved Swiss Alps story, Heidi merchandise—like storybooks, plush toys, and puzzles—make heartwarming souvenirs for children or nostalgic adults.
7. Wooden Music Boxes
Handcrafted music boxes playing Swiss tunes or folk music are sold in souvenir shops, especially in Lucerne, Zermatt, and Interlaken.
8. Swiss Cow Figurines
Decorative cow figures with painted flower crowns and miniature bells are cute, symbolic, and easy to pack!
9. Alpine Herbal Cosmetics
Skincare made with Swiss herbs, edelweiss, or glacier water—check out brands like Just, Valmont, or Mavena for natural beauty products.
10. Traditional Swiss Clothing or Accessories
Items like embroidered edelweiss shirts, alp-hats, or souvenir T-shirts featuring Swiss flags and landscapes are fun and wearable memories of your trip.
Where to Buy These Souvenirs:
- Coop & Migros (local supermarkets)
- Souvenir shops in Lucerne, Zurich, Interlaken, Zermatt
- Museum and train station gift shops
- Zurich and Geneva Airports