Top 5 Best Places for Shopping in Morocco
Morocco is a shopper’s paradise, offering everything from traditional souks filled with handmade crafts to modern shopping malls. Whether you’re looking for authentic Moroccan rugs, leather goods, ceramics, spices, or unique souvenirs, here are the top five best shopping destinations in Morocco:
1. Jemaa el-Fnaa & Souks of Marrakech
Location: Marrakech Medina
Why Shop Here?
Marrakech’s medina and souks are the most famous shopping areas in Morocco, offering an authentic market experience with a wide variety of goods.
What to Buy?
Handwoven Berber carpets & rugs (Visit the Carpet Souk)
Leather goods (bags, shoes, and belts from Souk Semmarine)
Moroccan lanterns & pottery
Argan oil & organic beauty products
Traditional Moroccan spices (saffron, ras el hanout)
Insider Tips:
Bargain aggressively – Initial prices can be 2–3 times higher than the actual value.
Visit in the morning for a quieter shopping experience.
Stop by Souk Cherratine for the best leather goods at fair prices.
2. Fes el Bali Medina (Souks of Fes)
Location: Old Medina, Fes
Why Shop Here?
Fes is Morocco’s oldest imperial city and has one of the largest medieval markets in the world. Its souks are more traditional and less touristy than Marrakech.
What to Buy? Authentic Moroccan ceramics (blue & white Fassi pottery)
Handmade brass lanterns & metalwork
Traditional Moroccan textiles & kaftans
Moroccan perfumes & incense
Leather goods from the Chouara Tannery
Insider Tips:
Visit the Chouara Tannery, but bring a scarf or mint leaves to mask the strong leather-processing smell.
The best ceramics are found in Souk el-Henna.
Take a guided tour to avoid getting lost in the maze-like streets.
3. Quartier Habous (New Medina) – Casablanca
Location: Casablanca
Why Shop Here?
Unlike Marrakech and Fes, Casablanca offers a modern and relaxed shopping experience with a mix of traditional Moroccan crafts and upscale boutiques.
What to Buy?
High-quality Moroccan rugs & home décor
Luxury Moroccan clothing & leather goods
Hand-painted pottery & fine ceramics
Olive oils & Moroccan tea sets
Insider Tips:
Less haggling is needed here compared to other souks.
Visit Artisanat du Maroc for fixed-price high-quality handicrafts.
Great place to shop without the overwhelming crowds of Fes & Marrakech.
4. Essaouira Medina & Artisanal Markets
Location: Coastal City of Essaouira
Why Shop Here?
Essaouira’s medina is less chaotic than Marrakech’s, making it an excellent spot for relaxed shopping. The city is known for its artistic community and quality handicrafts.
What to Buy?
Thuya wood carvings & furniture
Handmade silver jewelry (Souk des Bijoutiers)
Locally made Argan oil
Unique paintings & artwork from local artists
Insider Tips:
Better prices than in Marrakech, but still bargain a little.
Visit Association Tilila for authentic women-produced Argan oil.
Best place to buy handcrafted wooden boxes & chessboards.
5. Souk Ait Benhaddou – Unique Desert Shopping
Location: Ait Benhaddou (near Ouarzazate)
Why Shop Here?
For those visiting the Sahara Desert, Ait Benhaddou is a hidden gem for unique desert-inspired crafts.
What to Buy?
Handwoven Berber carpets & wool blankets
Traditional Berber jewelry
Hand-painted Saharan pottery
Nomadic tribal clothing & turbans
Insider Tips:
Prices are lower than in big cities, but still negotiate.
Some items are handmade by local Berber families – great for ethical shopping.
Buy directly from artisans to support local communities.
Final Shopping Tips for Morocco
Always Bargain! – Start at 50% of the asking price and negotiate from there.
Cash is King! – Many small souks don’t accept credit cards, so carry cash in Moroccan Dirhams (MAD).
Shop Early or Late – Mornings and evenings are less crowded.
Fixed-Price Stores Exist – If you don’t want to haggle, visit Ensemble Artisanal (Marrakech) or Maison de l’Artisan (Fes & Casablanca).
Where to Shop in Morocco?
If you love bustling souks & local crafts → Go to Marrakech or Fes
If you prefer a relaxed & modern shopping experience → Visit Casablanca
If you want artistic, beachy vibes → Shop in Essaouira
If you seek authentic Berber and desert handicrafts → Go to Ait Benhaddou
